Data science is a luxury for almost all companies

Let’s face it, most of the data science project you work on only deliver small incremental improvements. Emphasis on the word “most”, l don’t mean all data science projects. Increments of 3% – 7% are very common for data science projects. I believe it’s mostly useful for large companies who can benefit from those small increases, but small companies are better of with some very simple “data science”. They are also better of investing in a website/software products which could create entire sources of income, rather than optimizing their current sources.