AI and online shopping: How Shein, Temu and others get you hooked

In recent years, several websites selling ultra-low-cost goods have appeared on the French market. Shein, Temu and AliExpress, to name but a few, are shaking up the online retail landscape. According to a study conducted by BPCE Digital & Payments, the number of payment cards recording at least one monthly transaction on a discount site increased by 20% between the first quarters of 2022 and 2023.