Sticks, Stones, Broken Bones, and Harmless Names

Even when we try to discuss a nameless thing, we apply a pseudo-name to allow us to articulate our thoughts. The “pink place,” “the big, big road,” “the evil-looking tree” ?. To discuss a thing, it must have an identity. A name supplies an identity for a thing. Once named, we may now speak of it. The bedrock of any good set of standards starts with names. Regardless of the role we may play in managing technological solutions, everything needs a name because everything will be discussed.