SAP Renames Emarsys to SAP Engagement Cloud

SAP announced that the SAP Emarsys solution is being renamed to SAP Engagement Cloud?reflecting SAP’s strategy to make engagement a core enterprise capability across the SAP portfolio. SAP Engagement Cloud now brings SAP’s trusted enterprise backbone to the customer experience, enabling organizations to connect customer insight and operational execution in real time. It builds on market-leading personalization capabilities, the company said.