Category: A B Testing
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Power Analysis in Marketing: A Hands-On Introduction
Power Analysis in Marketing: A Hands-On Introduction Part 1: What is statistical power and how do we compute it? The post Power Analysis in Marketing: A Hands-On Introduction appeared first on Towards Data Science. Sam Arrington Go to original source
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First Principles Thinking for Data Scientists
First Principles Thinking for Data Scientists The mindset that turns good data scientists into great ones The post First Principles Thinking for Data Scientists appeared first on Towards Data Science. Greg Rafferty Go to original source
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Why Your A/B Test Winner Might Just Be Random Noise
Why Your A/B Test Winner Might Just Be Random Noise What a coach’s warm-up trial can teach us about running better experiments The post Why Your A/B Test Winner Might Just Be Random Noise appeared first on Towards Data Science. Pol Marin Go to original source
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The Gamma Hurdle Distribution
The Gamma Hurdle Distribution Which Outcome Matters? Here is a common scenario : An A/B test was conducted, where a random sample of units (e.g. customers) were selected for a campaign and they received Treatment A. Another sample was selected to receive Treatment B. “A” could be a communication or offer and “B” could be…