Category: advertising
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Are We Watching More Ads Than Content? Analyzing YouTube Sponsor Data
Are We Watching More Ads Than Content? Analyzing YouTube Sponsor Data I’m definitely not the only person who feels that YouTube sponsor segments have become longer and more frequent recently. Sometimes, I watch videos that seem to be trying to sell me something every couple of seconds. On one hand, it’s great that both small and…
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Machine Learning Incidents in AdTech
Machine Learning Incidents in AdTech Source: https://unsplash.com/photos/a-couple-of-signs-that-are-on-a-fence-xXbQIrWH2_A Challenges with deep learning in production One of the biggest challenges I encountered in my career as a data scientist was migrating the core algorithms in a mobile AdTech platform from classic machine learning models to deep learning. I worked on a Demand Side Platform (DSP) for user…
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Deep Learning for Click Prediction in Mobile AdTech
Deep Learning for Click Prediction in Mobile AdTech Source: https://pixabay.com/illustrations/rays-stars-light-explosion-galaxy-9350519/ Machine Learning for Real-Time Bidding The past few years were a revolution for the mobile advertising and gaming industries, with the broad adoption of neural networks for advertising tasks, including click prediction. This migration occurred prior to the success of Large Language Models (LLMs) and…