Category: Data Mining
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Making Sense of KPI Changes
Making Sense of KPI Changes As analysts, we are usually monitoring metrics. Quite often, metrics change. And when they do, it’s our job to figure out what’s going on: why did the conversion rate suddenly drop, or what is driving consistent revenue growth? I started my journey in data analytics as a Kpi analyst. For almost…
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Mining Rules from Data
Mining Rules from Data Working with products, we might face a need to introduce some “rules”. Let me explain what I mean by “rules” in practical examples: Imagine that we’re seeing a massive wave of fraud in our product, and we want to restrict onboarding for a particular segment of customers to lower this risk. For…