Category: Experiment Design
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Why Are Marketers Turning To Quasi Geo-Lift Experiments? (And How to Plan Them)
Why Are Marketers Turning To Quasi Geo-Lift Experiments? (And How to Plan Them) Are “quasi” geo-lift experiments the missing piece for your marketing science function? The post Why Are Marketers Turning To Quasi Geo-Lift Experiments? (And How to Plan Them) appeared first on Towards Data Science. Tomas Jancovic Go to original source
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Why Your A/B Test Winner Might Just Be Random Noise
Why Your A/B Test Winner Might Just Be Random Noise What a coach’s warm-up trial can teach us about running better experiments The post Why Your A/B Test Winner Might Just Be Random Noise appeared first on Towards Data Science. Pol Marin Go to original source
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The Machine Learning Lessons I’ve Learned This Month
The Machine Learning Lessons I’ve Learned This Month August 2025: logging, lab notebooks, overnight runs The post The Machine Learning Lessons I’ve Learned This Month appeared first on Towards Data Science. Pascal Janetzky Go to original source
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How to Design Machine Learning Experiments — the Right Way
How to Design Machine Learning Experiments — the Right Way The key to successful ML projects isn’t always more resources The post How to Design Machine Learning Experiments — the Right Way appeared first on Towards Data Science. TDS Editors Go to original source
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Reducing Time to Value for Data Science Projects: Part 3
Reducing Time to Value for Data Science Projects: Part 3 Setting up a robust experimentation process The post Reducing Time to Value for Data Science Projects: Part 3 appeared first on Towards Data Science. Kristopher McGlinchey Go to original source
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Experiments Illustrated: Can $1 Change Behavior More Than $100?
Experiments Illustrated: Can $1 Change Behavior More Than $100? I currently lead a small data team at a small tech company. With everything small, we have a lot of autonomy over what, when, and how we run experiments. In this series, I’m opening the vault from our years of experimenting, each story highlighting a key…
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Experiments Illustrated: How Random Assignment Saved Us $1M in Marketing Spend
Experiments Illustrated: How Random Assignment Saved Us $1M in Marketing Spend Running cool experiments is easily one of my favorite parts of working in data science. Most experiments don’t deliver big wins, so the winners make for fun stories. We’ve had a few of these at IntelyCare, and I’m sharing each story in a way…
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Experiments Illustrated: How We Optimized Premium Listings on Our Nursing Job Board
Experiments Illustrated: How We Optimized Premium Listings on Our Nursing Job Board Running experiments is a task that often falls to data scientists. If that’s you, congrats! It can be a rewarding and high-impact area of work, but also requires tools found outside the typical ML-heavy data science curriculum. Even with the best tools, only…