Category: marketing-attribution
-
Synergy in Clicks: Harsanyi Dividends for E-Commerce
Synergy in Clicks: Harsanyi Dividends for E-Commerce A brief overview of the math behind the Harsanyi Dividend and a real-world application in Streamlit The post Synergy in Clicks: Harsanyi Dividends for E-Commerce appeared first on Towards Data Science. Jacob Ingle Go to original source
-
A Story of Long Tails: Why Uncertainty in Marketing Mix Modelling is Important
A Story of Long Tails: Why Uncertainty in Marketing Mix Modelling is Important “Details matter. It’s worth waiting to get it right.” — Steve Jobs Continue reading on Towards Data Science » Javier Marin Go to original source