Tag: marketing
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Power Analysis in Marketing: A Hands-On Introduction
Power Analysis in Marketing: A Hands-On Introduction Part 1: What is statistical power and how do we compute it? The post Power Analysis in Marketing: A Hands-On Introduction appeared first on Towards Data Science. Sam Arrington Go to original source
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Books on applied data science for B2B marketing?
Books on applied data science for B2B marketing? There’s this thread from 3 years ago: https://www.reddit.com/r/datascience/comments/ram75g/books_on_applied_data_science_for_b2b_marketing/ Unfortunately, it never got any book recommendations – I’m in pretty much the exact same position as the OP of the linked thread and am looking for resources that explain the best methods and provide practical how-tos for marketing…
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Optimising Budgets With Marketing Mix Models In Python
Optimising Budgets With Marketing Mix Models In Python Part 3 of a hands-on guide to help you master MMM in pymc Photo by Towfiqu barbhuiya on Unsplash What is this series about? Welcome to part 3 of my series on marketing mix modelling (MMM), a hands-on guide to help you master MMM. Throughout this series, we’ll cover key…
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The Basics you Must Master Before Diving into Marketing & Product Analytics
The Basics you Must Master Before Diving into Marketing & Product Analytics Things that still confuse many Data Analysts Recently, I gave a presentation on a specific topic: how to investigate drop-offs in conversion funnels within the context of marketing and product analysis. What surprised me? The incredible engagement from the audience. The questions were varied…