Tag: personalization

When Is Heterogeneity Actionable for Personalization? arXiv:2411.16552v1 Announce Type: cross Abstract: Targeting and personalization policies can be used to improve outcomes beyond the uniform policy that assigns the best performing treatment in an A/B test to everyone. Personalization relies on the presence of heterogeneity of treatment effects, yet, as we show in this paper, heterogeneity…