Tag: reliable

Beyond Normality: Reliable A/B Testing with Non-Gaussian Data arXiv:2510.23666v1 Announce Type: new Abstract: A/B testing has become the cornerstone of decision-making in online markets, guiding how platforms launch new features, optimize pricing strategies, and improve user experience. In practice, we typically employ the pairwise $t$-test to compare outcomes between the treatment and control groups, thereby…