{"id":10394,"date":"2026-02-11T07:02:28","date_gmt":"2026-02-11T07:02:28","guid":{"rendered":"https:\/\/mailitics.com\/index.php\/2026\/02\/11\/how-to-model-the-expected-value-of-marketing-campaigns\/"},"modified":"2026-02-11T07:02:28","modified_gmt":"2026-02-11T07:02:28","slug":"how-to-model-the-expected-value-of-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/mailitics.com\/index.php\/2026\/02\/11\/how-to-model-the-expected-value-of-marketing-campaigns\/","title":{"rendered":"How to Model The Expected Value of Marketing Campaigns"},"content":{"rendered":"<p>    How to Model The Expected Value of Marketing Campaigns<br \/>\n \t<BR><br \/>\n<BR><\/BR><br \/>\n    <!-- no image --><br \/>\n \t<BR><br \/>\n<BR><\/BR><\/p>\n<div>\n<p>The approach that takes companies to the next level of data maturity<\/p>\n<p>The post <a href=\"https:\/\/towardsdatascience.com\/how-to-model-the-expected-value-of-marketing-campaigns\/\">How to Model The Expected Value of Marketing Campaigns<\/a> appeared first on <a href=\"https:\/\/towardsdatascience.com\/\">Towards Data Science<\/a>.<\/p>\n<\/div>\n<p> \t<BR><br \/>\n <BR><\/BR><br \/>\n    Rodrigo Almeida<br \/>\n \t<BR><br \/>\n<BR><\/BR><br \/>\n<a href=\"https:\/\/towardsdatascience.com\/how-to-model-the-expected-value-of-marketing-campaigns\/\">Go to original source<\/a><br \/>\n \t<BR><br \/>\n <BR><\/BR><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Model The Expected Value of Marketing Campaigns The approach that takes companies to the next level of data maturity The post How to Model The Expected Value of Marketing Campaigns appeared first on Towards Data Science. Rodrigo Almeida Go to original source<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,1995,83,82,1580,240,1442],"tags":[2790,7,103],"class_list":["post-10394","post","type-post","status-publish","format-standard","hentry","category-aimldsaimlds","category-business-analytics","category-data-science","category-data-visualization","category-ecommerce","category-editors-pick","category-marketing-analytics","tag-expected","tag-how","tag-model"],"_links":{"self":[{"href":"https:\/\/mailitics.com\/index.php\/wp-json\/wp\/v2\/posts\/10394"}],"collection":[{"href":"https:\/\/mailitics.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailitics.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailitics.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mailitics.com\/index.php\/wp-json\/wp\/v2\/comments?post=10394"}],"version-history":[{"count":0,"href":"https:\/\/mailitics.com\/index.php\/wp-json\/wp\/v2\/posts\/10394\/revisions"}],"wp:attachment":[{"href":"https:\/\/mailitics.com\/index.php\/wp-json\/wp\/v2\/media?parent=10394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailitics.com\/index.php\/wp-json\/wp\/v2\/categories?post=10394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailitics.com\/index.php\/wp-json\/wp\/v2\/tags?post=10394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}