![](\"https:\/\/i0.wp.com\/d1v1e13ebw3o15.cloudfront.net\/data\/86511\/pool_and_spa_logo\/..jpg?ssl=1\")
<\/p>\nTechnology consultancy Thoughtworks<\/a> has entered into a strategic collaboration agreement with Amazon Web Services<\/a> aimed at helping Asia\u2013Pacific enterprises develop generative AI solutions for improving operational efficiencies. Through the agreement, Thoughtworks will support its clients in industries including corporate and government organisations once they have reached their initial end of life in adopting GenAI solutions for improving customer engagement and growing revenue.<\/p>\n Thoughtworks is already an AWS Consulting Partner, and has been helping customers such as ASX-listed digital property exchange platform PEXA Group in embracing the power of GenAI. Thoughtworks helped co-create PEXA\u2019s GenAI Assistant on Amazon Bedrock.<\/p>\n With the expanded relationship with AWS, Thoughtworks says it will collaborate to drive adoption of GenAI by providing access to Thoughtworks\u2019 AI-enabled team assistant Thoughtworks Haiven, as well as access to a skilled team of AI experts trained on AWS GenAI services such as Bedrock and Amazon Q.<\/p>\n Meanwhile, Thoughtworks AI offerings will be added to AWS Marketplace to expand access to the solutions. Thoughtworks also plans to leverage the agreement to deepen its footprint in APAC into countries including Singapore, Thailand and Vietnam.<\/p>\n Thoughtworks Head of Emerging Technologies for APAC Andy Nolan said the collaboration marks a significant milestone in the company\u2019s push to help clients unlock the full potential of AI.<\/p>\n \u201cOur strategic collaboration with AWS will help deliver transformative industry-led solutions that empower organisations to achieve unprecedented levels of efficiency, innovation and competitive advantage,\u201d he said.<\/p>\n