\u2018Doctor Mike,\u2019 the popular YouTube creator, faults AMA communication strategies to counter misinformation
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BOSTON \u2014 Mike Varshavski, a family physician and content creator who goes by Doctor Mike on YouTube, has made it his mission to combat medical misinformation. He\u2019s attracted 14 million followers by communicating both clearly and entertainingly. He wishes leaders in medicine like the American Medical Association would do the same, he told attendees at the STAT Summit on Wednesday.\u00a0<\/p>\n
While they mean well, he said they haven\u2019t figured out how to reach a mass audience. One example: In a recent video, health secretary Robert F. Kennedy Jr. sat back in his chair and claimed<\/a> that doctors are profiting from keeping Americans sick. \u201cAnd the AMA \u2014 which is the group that supposedly stands up for the physicians in America \u2014 issues a strongly worded tweet<\/a> that reaches 5,000 people,\u201d Varshavski said. \u201cOr they get the president of the AMA to sit in front of a webcam with terrible audio, the screen reflecting in the glasses with no lighting, to also make a response video reading a script from a screen.\u201d\u00a0<\/p>\n