{"id":9181,"date":"2025-12-18T04:02:31","date_gmt":"2025-12-18T04:02:31","guid":{"rendered":"https:\/\/mailitics.com\/index.php\/2025\/12\/18\/apples-att-leads-to-significant-revenue-losses-for-smes\/"},"modified":"2025-12-18T04:02:31","modified_gmt":"2025-12-18T04:02:31","slug":"apples-att-leads-to-significant-revenue-losses-for-smes","status":"publish","type":"post","link":"https:\/\/mailitics.com\/index.php\/2025\/12\/18\/apples-att-leads-to-significant-revenue-losses-for-smes\/","title":{"rendered":"Apple&#8217;s ATT leads to significant revenue losses for SMEs"},"content":{"rendered":"\n<div>Apple&#8217;s ATT leads to significant revenue losses for SMEs<\/div>\n<p> \t<BR><br \/>\n<BR><\/BR><br \/>\n    <!-- no image --><br \/>\n \t<BR><br \/>\n<BR><\/BR><\/p>\n<div>Apple&#8217;s data protection measure &#8220;App Tracking Transparency&#8221; (ATT) strengthens user privacy, but causes significant revenue losses in e-commerce, especially for small and medium-sized enterprises (SMEs). The reason for this is the mandatory opt-in for users introduced by ATT. This is shown by a study co-authored by Maximilian Kaiser from the University of Hamburg Business School. It will be published in Management Science in the coming weeks and is already available ahead of print online.<\/div>\n<p> \t<BR><br \/>\n <BR><\/BR><\/p>\n<p> \t<BR><br \/>\n<BR><\/BR><br \/>\n<a href=\"https:\/\/techxplore.com\/news\/2025-12-apple-att-significant-revenue-losses.html\">Go to techxplore<\/a><br \/>\n \t<BR><br \/>\n <BR><\/BR><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple&#8217;s ATT leads to significant revenue losses for SMEs Apple&#8217;s data protection measure &#8220;App Tracking Transparency&#8221; (ATT) strengthens user privacy, but causes significant revenue losses in e-commerce, especially for small and medium-sized enterprises (SMEs). The reason for this is the mandatory opt-in for users introduced by ATT. This is shown by a study co-authored by [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,45],"tags":[50],"class_list":["post-9181","post","type-post","status-publish","format-standard","hentry","category-business","category-techxplore","tag-techxplore"],"_links":{"self":[{"href":"https:\/\/mailitics.com\/index.php\/wp-json\/wp\/v2\/posts\/9181"}],"collection":[{"href":"https:\/\/mailitics.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailitics.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailitics.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mailitics.com\/index.php\/wp-json\/wp\/v2\/comments?post=9181"}],"version-history":[{"count":0,"href":"https:\/\/mailitics.com\/index.php\/wp-json\/wp\/v2\/posts\/9181\/revisions"}],"wp:attachment":[{"href":"https:\/\/mailitics.com\/index.php\/wp-json\/wp\/v2\/media?parent=9181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailitics.com\/index.php\/wp-json\/wp\/v2\/categories?post=9181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailitics.com\/index.php\/wp-json\/wp\/v2\/tags?post=9181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}