Akamai<\/a> is collaborating with Visa to develop security solutions for the emerging agentic commerce market. The partnership will involve the integration of Visa\u2019s Trusted Agent Protocol with Akamai\u2019s edge-based behavioural intelligence, user recognition and bot and abuse protection capabilities, in a bid to develop the identity, authentication and fraud controls required for\u00a0merchants\u00a0to allow AI agents\u00a0with commerce intent into their digital storefronts.<\/p>\nAutonomous AI agents are increasingly being used to browse, compare and purchase on behalf of consumers, which is requiring merchants to develop the capabilities to differentiate this type of automated traffic by authenticating the agent and identifying the user interacting with it.<\/p>\n
The partners believe that Visa\u2019s Trusted Agent Protocol\u2019s agent authentication framework and Akamai\u2019s behavioural intelligence and user recognition capabilities will enable merchants to differentiate trusted agents from malicious bots before they can touch sensitive systems.<\/p>\n
Every AI agent paying with a Visa credential will need to be trusted and authenticated. The Trusted Agent Protocol platform will allow agents to transmit information to merchants to show that they are approved for specific shopping missions, and provide visibility into the consumer making the transaction. Akamai will strengthen these signals with real-time behavioural and network intelligence to detect anomalies, and to preserve identities through edge-based user recognition. Akamai technology will also be used to provide end-to-end protection and validate agent authenticity during payment interactions.<\/p>\n
Akamai CTO for Security Strategy Patrick Sullivan said the promise of agentic commerce hinges on the ability to trust an agent working on a buyer\u2019s behalf.<\/p>\n
\u201cBy combining Visa Trusted Agent Protocol with Akamai\u2019s deep user recognition and threat intelligence, we\u2019re working to solve the dual-identity challenge that\u2019s crucial to AI commerce,\u201d he said.\u00a0\u201cWe prove both who the agent is and, critically, who it represents. This is what transforms AI agents from novelties into trusted economic actors.\u201d<\/p>\n
Visa Chief Product and Strategy Officer Jack Forestell added that agentic commerce will only be able to scale if every player in the ecosystem can trust the agents participating in it.<\/p>\n
\u201cBy collaborating with Akamai to deploy Trusted Agent Protocol, we\u2019re delivering the real-time intelligence merchants need to support AI-driven experiences without introducing new risk,\u201d he said. \u201cThis is how we help the industry move confidently into the next era of commerce.\u201d<\/p>\n
Akamai\u2019s 2025 Digital Fraud and Abuse Report estimates that AI-powered bot traffic has surged 300% over the past year, with the commerce industry alone experiencing more than 25 billion AI bot requests during a two-month period.<\/p>\n
Image credit: iStock.com\/Techa Tungateja<\/h9><\/p>\n<\/div>\n \t
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